PublicRelations

Public Relations or PR as its known refers to anything you do to garner attention for your business. PR is used to generate interest in your business, whether by sharing information about the people behind your business or about an event that your business is perhaps running or sponsoring or increases awareness about your businesses services or product range. 

By doing this you can build relationships, identify interest in your business, increase general awareness of the business and what it does, plus cultivate positive sentiment from the public at large albeit that your particular PR will be aimed at your target audience.

The Importance of PR

Using PR for exposure and create your own audience which can open many doors by positioning you as a leader which in turn can create opportunities to speak at events where you can promote your business or write about your business for the many free magazines or industry magazines which are always looking for stories to attract readers or make them comeback. This can also attract other brands or companys who may wish to collaborate with you or suppliers who want to learn about your products which in turn may lead to other opportunities. As well as future business it can provide opportunities for employing good people who otherwise wouldnt have known your business.

PR Examples in Action

• 1. At Business Class Consultancy we are hosting a networking event for current and future clients
• Posting on Social media channels like instagram facebook etc
• Create a customer facing strategy for a product launch
• Grow your email audience outside your website
• Write a company blog, you will see the use of blogging on this website
• Speak publicly about your business and your industry
• Send information about your business or newsworthy stories to all different media channels
• Podcasts are becoming popular in all industries consider this for your business
• Consider working with influencers they now hold a lot of power in marketing

PR Against Advertising

At Business Class Consultancy we have considered this.  

The answer is successful businesses adopt both.

You can send press releases far and wide very easily now with email and it might hit the right desk where they need something on that subject in that area or your press release is the right size. The cost is the time taken to write it, building a list of contacts to send it too etc.

The down side is you are not in control of what it looks like when published as opposed to paid for advertising which is published exactly where and when you want and it contains accurately what your message is. However its there once or however many times you decide to pay for it whereas Press releases are just the time and effort involved. A good story related to a well known charity can provide positive influence and can be achieved through inexpensive means and doesnt have an expiration date. Concentrate on the quality of the story and the benefit to your business

Some PR agencies can be very expensive but at Business Class Consultancy we provide an all inclusive service from £199 per month or can provide one off services on a job to job basis. If you have a project or a product/service launch let us know. With dedicated time and consistency you can achieve long lasting results that really make a difference and bring in long lasting customers to your business.

To find out more and all the services which we require email or DM the site to contact the author of this blog Scott Friery who has over 30 years experience in the marketing industry who is one of the founders of Business Class Consultancy. Our Instagram address is @Businessclassconsultancy